This is particularly relevant when making decisions to enter foreign markets because they are largely resource stricken as well as likely have limited international experience. INTRODUCTION A key challenge facing New Zealand (NZ) MCEs is the manner they should structure their distributor relationships with international partners. Keywords : micro-enterprise, internationalisation, distributor relationshipsġ. The research and managerial implications of such counter-intuitive findings are discussed. Furthermore, they were found to achieve a range of international performance outcomes usually associated with much larger firms. Our research findings suggest that those firms capable of building trust-based relationships are able to successfully enter key Asian markets. A qualitative approach using semi-structured interviews was used to ascertain the precise nature of their international distributor relationships. This is an important consideration when entering new markets given the resource constraints of these firms. 196-211 Pedoman Penulisan Indeks ArtikelĮffects Of Relationship Marketing Upon Nz Micro-enterprise Internationals Within The Asian Marketplace (Paul Pickering dan Russel P J Kingshott)ĮFFECTS OF RELATIONSHIP MARKETING UPON NZ MICRO-ENTERPRISE INTERNATIONALS WITHIN THE ASIAN MARKETPLACE Paul Pickering Auckland University of Technology, New Zealand Russel P J Kingshott Curtin University of Technology, Western Australia Email: Abstract The main purpose of this research was to establish whether the exporting NZ micro-enterprise (MCE) is able to leverage relational marketing practices with international distributors in the Asian region. 182-195 Polikotomi Pilihan Pengembangan Ekowisata Kawasan Borobudur Amiluhur Soeroso. 165-181 Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall Tulus Haryono dan Dwi Hastjarjo KB. 151-164 Hubungan Kinerja Tugas dan Kinerja Kontekstual Dengan Kepuasan Kerja, Komitmen dan Kepribadian D. 131-150 Pengaruh Corporate Governance, Etnis, Dan Latar Belakang Pendidikan Terhadap Environmental Disclosure: Studi Empiris Pada Perusahaan Listing di Bursa Efek Indonesia Djoko Suhardjanto dan Novita Dian Permatasari. 118-130 Investor Overconfident Dalam Penilaian Saham: Perspektif Gender Dalam Eksperimen Pasar Mahatma Kufepaksi. 109-117 Service Recovery Strategy And Customer Satisfaction: Evidence From Hotel Industry In Yogyakarta-Indonesia Budi Suprapto Dan Galang Yunanto Hashym. Volumeĭaftar Isi Daftar Isi Effects Of Relationship Marketing Upon Nz Micro-Enterprise Internationals Within The Asian Marketplace Paul Pickering Dan Russel P J Kingshott. Editor menerima naskah yang belum diterbitkan media lain.
(0274) 4877, 2215 Email : KINERJA Jurnal Bisnis dan Ekonomi diterbitkan oleh Fakultas Ekonomi Universitas Atma Jaya Yogyakarta (UAJY). Sekretariat Editor Fakultas Ekonomi Universitas Atma Jaya Yogyakarta Jl. Arguelles Saint Louis University of Philippines Editor Pelaksana A. Maryatmo Universitas Atma Jaya Yogyakarta Roberto M. Sukmawati Universitas Atma Jaya Yogyakarta Lena Ellitan Unika Widya Mandala Surabaya RA. Soewarto Universitas Atma Jaya Yogyakarta Hermeindito Kaaro Unika Widya Mandala Surabaya J. Sarwono Universitas Atma Jaya Yogyakarta FX. Purwanto Universitas Gadjah Mada E.F Slamet S. Jatmiko Wibowo Editor Ahli Andreas Lako Unika Soegijapranata Semarang B.M. Wahyu Ariani Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall Tulus Haryono dan Dwi Hastjarjo KB Polikotomi Pilihan Pengembangan Ekowisata Kawasan Borobudur Amiluhur Soerosoĭiterbitkan Oleh Fakultas Ekonomi Universitas Atma Jaya Yogyakarta Ketua Editor Rustiana Sekretaris Editor A. Investor Overconfident Dalam Penilaian Saham: Perspektif Gender Dalam Eksperimen Pasar Mahatma Kufepaksi Pengaruh Corporate Governance, Etnis, Dan Latar Belakang Pendidikan Terhadap Environmental Disclosure: Studi Empiris Pada Perusahaan Listing di Bursa Efek Indonesia Djoko Suhardjanto dan Novita Dian Permatasari Hubungan Kinerja Tugas dan Kinerja Kontekstual Dengan Kepuasan Kerja, Komitmen dan Kepribadian D. Service Recovery Strategy And Customer Satisfaction: Evidence From Hotel Industry In Yogyakarta-Indonesia Budi Suprapto dan Galang Yunanto Hashym
Effects Of Relationship Marketing Upon Nz Micro-Enterprise Internationals Within The Asian Marketplace Paul Pickering dan Russel P J Kingshott.
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